Oh, and Happy New Year etc...

So I was in a Pound Shop today and noticed that a rolling pin was on sale. But it wasn't labelled "rolling pin". It was labelled: "Movable Stick".

Movable Stick.

Surely every stick is movable. Unless it's really massive and heavy, in which case you'd be hard pushed to call it a "stick". It would be a log. Or a tree.

Who was making that packaging and decided that the description "rolling pin" was too specific? Did they think that it was limiting the possible customer base?

- "Hmm, 'rolling pin' sounds a bit too kitchen-specific. Maybe if we call it something else other people might want to buy it as well. Any ideas?"
- "Wooden cylinder with handles?"
- "Not catchy enough."
- "Pushable plank?"
- "Not quite..."
- "Movable stick?"
- "Yes! That's the one! Now all we have to do is get it into Pound Shops and sell a million and we'll have made a million!"
- "A million movable sticks?"
- "Exactly! You'd better get your lathe out."